I spend my own money on the best real estate marketing, AI, and lead-gen trainings in the world. Every week I pull the one play worth your time and send it straight to your inbox, free.

Keith Goeringer is a Mortgage loan officer and founder of Referral Boss with 24 years in mortgage lending. He writes a free weekly alert for real estate agents who want practical marketing, lead-generation, and AI ideas they can use in their businesses.
"Keith helped us get an offer on a $2.8 million dollar listing in Arrington, TN with a custom funnel. Incredible results."
"Keith has been instrumental in the growth of our listing leads coming in. He is a true partner."

When a seller wants to buy before selling, the obstacle may be timing, equity access, cash reserves, and their comfort carrying two homes.

A practical way for Realtors to decide whether a task belongs with them, a transaction coordinator, a virtual assistant, an AI agent, or a normal AI thread.
There is a predictable point every year when real estate starts to slow down. I do not mean buyers disappear or sellers disappear. I mean agents slow down.
By October, fewer outbound calls, personal texts, and proactive follow-up are happening. That decision changes January, February, and March.
The first quarter does not begin January 1. It is built during the final quarter of the previous year.
Close This Year covers people who still have a realistic chance of acting before December 31. Build Q1 covers people who are not moving today, but are already on the path toward moving next year.
I've funded over $310 million in loans and helped more than 3,000 families buy homes across Tennessee. I spend my own money subscribing to and studying the best real estate marketing courses, AI tools, and content strategies in the world so you don't have to.
When an agent reads something in the alert and wants to talk about a deal, I'm available. That's the whole model.
We structure pricing so more of the money goes back to your client at closing. Subscribers get access to this program for their buyers on eligible loans. Program availability and terms apply.
Once a week, I send you one proven play top Realtors are using right now to win more business. No fluff. Just what to do next.
Keith Goeringer writes each alert. He has 24 years in mortgage lending and works with real estate agents across Middle Tennessee.
They are free weekly plays covering real estate marketing, lead generation, and AI tools that agents can test in their own businesses.
Use either subscription form on this page. The next weekly alert arrives by email, and you can unsubscribe at any time.