The Blog

Ignite Your Inner
Referral Boss

Strategies, insights, and frameworks from Keith Goeringer — built for real estate agents and mortgage professionals who want to grow through referrals.

I Took the Holidays Off. I'm Back. And I've Been Rethinking 2026.

Most loan officers and realtors aren't struggling because they don't care enough — they're losing deals in the messy middle. I introduce the Virtual Relationship Specialist framework for 2026.

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Why Real Estate Workshop Systems Fail and What Realtors Should Do Instead

Lead Generation

November 20, 20256 min read

Why Real Estate Workshop Systems Fail and What Realtors Should Do Instead

Most real estate workshop systems fail not because of the content — but because of the follow-up gap. Here's the framework that actually converts event attendees into clients.

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Scott Betley's $300M Short-Form Content System for Real Estate Pros

Social Media Outreach

November 13, 20257 min read

Scott Betley's $300M Short-Form Content System for Real Estate Pros

One 9-second TikTok video. 300,000 views. Dozens of live mortgage applications. Scott Betley breaks down the exact short-form content system behind his $300M pipeline.

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Why I Ditched My $1,000 CRM for a $0 Spreadsheet (And Tripled My Output)

Relationship Building

November 5, 20255 min read

Why I Ditched My $1,000 CRM for a $0 Spreadsheet (And Tripled My Output)

After spending thousands on fancy CRMs, I went back to a free Google Sheet — and my follow-up consistency tripled. Here's the exact system I use.

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The 90% Secret: The Simple Ad Strategy That Builds Trust and Converts Clients

Lead Generation

October 30, 20256 min read

The 90% Secret: The Simple Ad Strategy That Builds Trust and Converts Clients

90% of your ad spend should build trust, not generate leads. Here's the counterintuitive ad strategy that turns attention into appointments.

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How to Build Your Own AI Framework Using Markdown (No Coding Needed)

Lead Generation

October 22, 20258 min read

How to Build Your Own AI Framework Using Markdown (No Coding Needed)

Most AI gurus aren't building revolutionary technology — they're just documenting their processes. Here's how to build your own AI framework using nothing but Markdown.

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The Zoom Call That Changed Everything: How I Partnered with @ThatMortgageGuy

Relationship Building

October 15, 20255 min read

The Zoom Call That Changed Everything: How I Partnered with @ThatMortgageGuy

One Zoom call with Scott Betley changed the trajectory of Referral Boss. Here's the story of how that partnership happened and what it taught me about the power of showing up.

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