Trends for 2025 – What's Next in Business, Marketing, and Social Media?

Wednesday, December 25, 2024

Newsletter: Trends for 2025 – What's Next in Business, Marketing, and Social Media?

Before we dive in, let me set the scene:

This year, I’m actually staying home in Tennessee, soaking up all the holiday vibes instead of traveling. We’re knee-deep in wrapping presents, prepping for the season, and gearing up for some family traditions. Christmas Eve was a feast—literally—with a table piled high with crab legs. (Yes, we’re that family, and we love it!)

Then, it’s all about the Boxing Day party—my wife’s British roots make it a non-negotiable event. We’ve invited friends over, and the house will be buzzing with laughter, great food, and a little controlled chaos. Meanwhile, I’m here in Franklin, balancing the holiday whirlwind while sneaking in moments to brainstorm how 2025 is shaping up for us.

It sounds like fun, right? But let’s cut to the chase—you’re here for the real reason: to uncover the trends that are set to dominate next year and, more importantly, how you can get ahead of them.

The Shift We’re All Feeling

We’re standing on the edge of a business and marketing shake-up unlike anything I’ve seen in my 10+ years in the game. Massive layoffs are hitting top names in the industry, while solo entrepreneurs and small teams are thriving. Why? Because agility, authenticity, and connection are now beating big, out-of-touch operations. Let’s explore what this means for you.

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Three Core Trends for 2025

1. A Return to Simplicity

Platforms like Pinterest are making a major comeback, but not in the way you’d expect. Remember when Pinterest was all about stunning, clear images and keyword-optimized descriptions? Guess what? That’s back. No fancy AI tricks or gimmicks—just classic strategies working their magic again.

o Actionable Insight: Focus on static pins and concise descriptions. A single great pin can now drive traffic to your website, blog, or shop like it’s 2012 all over again.

2. The Rise of Real Conversations

Social media is evolving into platforms prioritizing real engagement over vanity metrics. LinkedIn is pushing creator-led discussions and video content. Meanwhile, Threads is leaning into longer, thoughtful engagement posts instead of viral stunts.

o Actionable Insight: If you’re not experimenting with Threads yet, start now. It's the perfect space to create conversations that build community.

3. Hyper-Personalized Communities

The big winners aren’t trying to appeal to everyone—they’re diving deep into niche audiences. Platforms like Reddit are thriving with small, engaged subreddits, and even Facebook groups are proving they’re not going anywhere.

o Actionable Insight: Go small to go big. Find your niche, build your micro-community, and lean into psychographics (values, goals, and challenges) over demographics.

Behavioral Shifts: Why These Trends Matter

2025 isn’t just about new tools or platforms—it’s about how humans are evolving:

• Trust is everything. Consumers want to see the behind-the-scenes, the authenticity, and the unpolished moments.

• Skepticism is growing. People are tired of overproduced content and high-pressure sales pitches. Vulnerability and honesty will cut through the noise.

• Connection is king. Whether it’s through podcasts, newsletters, or micro-communities, people are gravitating toward brands and creators who feel human.

Critical Shifts to Make Before January

1. Audit Everything: From your bios to your links, ensure there’s no friction between your audience and your offers.

2. Master Short-Form Video: Platforms like TikTok, YouTube Shorts, and Reels are dominating. Start small but consistent.

3. Diversify Your Content: Post your short-form video everywhere. A single TikTok can also thrive on Instagram, YouTube, and even Pinterest.

4. Build Your Community: It’s time to create spaces where your audience can connect—with you and with each other.

2025 Predictions in a Nutshell

• Winners: Pinterest, LinkedIn, Threads, and YouTube Shorts.

• Holding Steady: Facebook groups and Instagram (if used creatively).

• Losers: X (formerly Twitter) and overproduced, corporate-style content.

Parting Thoughts

This isn’t just a time to survive the shifts; it’s a time to thrive. If you lean into authenticity, engage meaningfully, and focus on communities, you’ll not only adapt but lead the way into the next era of business and marketing.

Now, tell me: Which trend are you most excited to implement? Let’s hear it!

Cheers to being ahead of the curve,

–Keith