Most "AI gurus" aren't building revolutionary technology.
They're just documenting their processes.
And you can do the same thing — without writing a single line of code.
What Is an AI Framework?
An AI framework is a structured set of instructions that tells an AI model how to think, respond, and act in a specific context.
Think of it like a job description for your AI assistant. Instead of giving it vague instructions every time, you give it a detailed playbook once — and it follows that playbook every time you use it.
Why Markdown?
Markdown is a simple formatting language that AI models understand natively. It uses basic symbols like # for headings, ** for bold, and - for bullet points.
You don't need to know how to code. If you can write an email, you can write Markdown.
The CONNECT Framework in Markdown
Here's a simplified version of the CONNECT Framework I use in my AI system:
# CONNECT Framework — Keith GoeringerMy Role I am a mortgage professional focused on building referral-based relationships with real estate agents.
My Voice - Direct but warm - Data-driven but human - Confident but never pushy
My Audience Real estate agents in Middle Tennessee who want to grow their referral business.
Content Guidelines - Always lead with value, not a pitch - Use specific numbers when possible - End every piece of content with one clear call to action
Follow-Up Templates [Your specific templates here] ```
How to Build Yours
Step 1: Open a Google Doc or Notion page.
- What is my role?
- Who is my audience?
- What problems do I solve?
- What is my communication style?
- What are my most common tasks?
Step 3: Format your answers using Markdown headings and bullet points.
Step 4: Paste this document into ChatGPT or Claude at the start of every conversation.
That's it. You've just built your first AI framework.
The $10K Secret
The reason I call this the $10K secret is because consultants are charging $10,000 to build these frameworks for businesses.
You can build your own in an afternoon.
The only difference between their framework and yours is time and iteration. Start simple. Refine it as you go.
— Keith
