Monday, June 02, 2025
🧱 Week 1: Build Your Team Before You’re Ready
And by “team,” I don’t mean 14 full-time hires and a Slack channel that never sleeps.
I mean:
A system so simple, your future burned-out self or a 16-year-old intern could step in and run it.
This isn’t busywork.
This is infrastructure.
Let’s break it down:
✅ Step 1: Build Your Trello Command Center
You’re setting up four columns. Not five. Not twenty. Just four.
✔️ To Complete — Task is assigned, waiting to be worked
✔️ In Process — Someone’s on it
✔️ To Review — It’s done, but needs approval
✔️ Completed — Signed, sealed, delivered
Bonus if you want to get fancy:
✔️ Inbox/Ideas — Where you brain-dump future brilliance
✔️ Waiting on Client — Because chasing someone who ghosted isn’t productive
This is how you stop being the air traffic controller for your own to-do list.
✅ Step 2: Assign Like a Boss
Delegation is not just yelling “Can you do this?” into the void.
Write the task clearly.
Drop the Google Doc or Loom link.
Set the due date.
Use the comment section in Trello — not your text thread at 11:49PM.
Need to be notified? Click “Watch” on the card.
If it’s not urgent, it doesn’t belong in a text.
If it needs a process, it belongs in Trello.
You’re not the bottleneck anymore.
✅ Step 3: Organize Your Google Drive
No more “Final_final_REALversion_USE_THIS_onePLEASE.pdf” files buried in Downloads.
Structure it like this:
✔️ /VA Access — Things your team needs to see
✔️ /Final Deliverables — Client-ready, go-live approved
✔️ /Assets — Reusable content, templates, graphics, captions
Then link to those files in Trello. So everything stays connected and findable.
Want to scale? Start by not making your team dig through digital junk drawers.
✅ Step 4: If You Don’t Have a Team Yet… Pretend You Do
Let me be clear:
This setup isn’t just for teams. It’s for you.
Because guess who’s the most inconsistent, overworked, easily distracted team member in your company?
Yeah. You.
Start tracking your tasks in Trello.
Move them through the board like you would if you had a team watching.
Leave notes for future-you like breadcrumbs.
Because one day, when you do have a team — you won’t have to rebuild your whole brain from scratch.
⚡ Why This Matters
If your business depends on memory, motivation, and caffeine...
That’s not a strategy.
That’s a breakdown with good branding.
But if your business runs on systems?
✔️ Tasks don’t get lost.
✔️ You don’t get stuck.
✔️ You can take a day off without the whole thing catching fire.
This is the week you stop doing everything yourself.
Not because delegation is sexy, but because leverage is survival.
📌 Your Mission This Week:
✅ Set up your Trello board
✅ Create your Google Drive folders
✅ Assign a task — to a VA, a contractor, or future you
✅ Watch your stress level drop 10 points
Most people build a business that traps them.
You’re building one that frees you.
Let’s go.
— Keith
📌 Want More?
Here are a few past newsletters you’ll want to keep in your swipe file:
📌 I Lost $47 Million in Mortgage Volume by Ignoring CRM Tags—Here’s How You Can Dodge That Bullet → Learn why CRM tagging is critical for business success.
📌 Forget Cameras and Crews… This AI Makes Video Magic in Minutes! → See how AI is revolutionizing video content creation.
📌 Master CONNECT: Build Authentic Referral Relationships with a Blackberry Twist → Unlock strategies for real referral relationships.
📌 Is Your Website Just Sitting There? Discover How to Make It Work for You! → Convert your website into a lead-gen machine.
📌 The Secret to Getting Clients to Pay What You’re Worth: How to Create an Offer They Can’t Resist → Craft offers that clients want to say yes to.
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