Is Your Website Just Sitting There? Discover How to Make It Work for You!

Saturday, October 12, 2024

Is Your Website a Couch Potato? Here's How to Make It Work Overtime.

You ever feel like your website is just... there? Like, it's more of an online billboard than an active business tool? It doesn’t have to be that way.

Today, we're going to talk about how to turn that digital couch potato into your hardest working team member.

In this newsletter, I'll break down three key strategies that apply to any industry. Whether you're in mortgage, real estate, or running a creative agency, your website can go from passive to powerhouse by doing these things. And stay tuned, I’ve got some SOPs and ChatGPT prompts at the end to help you implement fast!

1. Dynamic Content – Keep it Moving

Static websites are dead. Your site should be alive, constantly updated, and brimming with value.

Think of your website like your physical storefront. If the same dusty window display sits there for months, people will walk right by. But change things up, add some fresh content, and boom—traffic!

Example: In real estate, don’t just list homes. Share market updates, create videos that break down mortgage myths, or showcase recent client success stories. People will keep coming back to learn from you.

Want a prompt to make this easy? ChatGPT Prompt: "Write a 500-word blog post explaining the impact of the latest interest rate changes on homebuyers in 2024."

2. Personalized Landing Pages – Speak to One, Not Everyone

Here’s a truth bomb: Broad messages don’t resonate. But when you create landing pages tailored to specific audiences, you’re no longer shouting into the void—you’re starting a conversation.

Let’s say you're running a digital agency. Instead of a one-size-fits-all landing page, create a page for each target group: small businesses, e-commerce brands, or startups. Speak directly to their pain points.

Example: A mortgage broker could have personalized landing pages for first-time homebuyers, investors, and refinancing clients—each with content and calls-to-action that hit their unique needs.

Make it actionable with this SOP: SOP Link: How to Create Personalized Landing Pages that Convert

3. Opt-Ins with Real Value – Give a Reason to Stay

The ol’ "Subscribe to Our Newsletter" just isn’t cutting it. People need a reason to give you their email address. What can you offer that no one else is?

Maybe it’s a weekly podcast, or a free guide packed with valuable insights. Heck, if you're in marketing, offer a “Social Media Audit.” If you're in real estate, maybe a “First-Time Homebuyer Checklist” or “How to Avoid These Top 5 Closing Pitfalls” will do the trick.

Example: A mortgage site might offer a free personalized mortgage rate calculator or a 30-minute strategy session for anyone looking to lower their payments.

Need help creating that offer? ChatGPT Prompt: "Generate 5 opt-in ideas for an email list focused on business owners looking to scale quickly."

Pro Tip: Use SOPs to Streamline Everything

It’s not enough to just set this stuff up—you need to systematize it. That’s where SOPs come in. For every content piece, every landing page, and every opt-in, have an SOP that makes it repeatable and scalable.

Here’s one to get you started:

SOP Link: How to Set Up a Monthly Website Content Calendar in 30 Minutes

Quick Recap:

Dynamic Content keeps your site fresh.

Personalized Landing Pages build real connections.

Opt-ins with Real Value turn visitors into leads.

Roll up your sleeves and join the tribe

Get the free weekly newsletters inspiring business owners and sales people across the US to up their referral game.

Your Next Step: Audit your website today. Ask yourself: Is it dynamic? Does it speak to individuals, not crowds? Are you giving visitors a reason to stick around?

If not, now’s the time to make some moves.

You’ve got this!

Stay sharp,

- Keith Goeringer

P.S. Got a website that needs a full overhaul? Drop me a message, and I’ll send you a personal video audit with actionable tips (for free)!