Lead Generation

This post dives into the transformative power of lead magnets and how they can free you from the exhausting cycle of chasing purchased leads. Drawing from personal experience with LendingTree, I share how creating simple, high-value tools like checklists, calculators, and short videos helped me attract qualified leads and build trust with my audience—without the chaos of competition. Learn why lead magnets outperform traditional lead-buying systems, how to create irresistible ones that solve real problems, and how to pair them with content to scale your reach. If you’re ready to stop chasing leads and start owning them, this is your roadmap.

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How a BlackBerry Can Unlock High-Value Referral Partnerships in 2024

You ever feel like your website is just... there? Like, it's more of an online billboard than an active business tool? It doesn’t have to be that way. Today, we're going to talk about how to turn that digital couch potato into your hardest working team member. ​In this newsletter, I'll break down three key strategies that apply to any industry. Whether you're in mortgage, real estate, or running a creative agency, your website can go from passive to powerhouse by doing these things. And stay tuned, I’ve got some SOPs and ChatGPT prompts at the end to help you implement fast!