How to Master Your On-Camera Energy with Entertainment Styles

Wednesday, April 09, 2025

Unlock Your Sales Superpower with Entertainment Styles On Camera

Hey Video Bosses,

A few years ago, I hired a video coach. I was tired of watching my own videos back and cringing at how stiff, awkward, or monotone I sounded. I didn’t know how to move my hands. My face felt frozen. My energy just didn’t match the passion I had for my work.

That video coach changed everything.

They didn’t just teach me how to look good on camera. They taught me how to communicate through presence, movement, voice, pacing—and most of all, Entertainment Style.

Learning how to dial in my on-camera style was one of the most rewarding and impactful things I’ve ever done. Because once I understood the difference between styles—and how they already lived in me—my videos finally felt like me.

🎭 What Are Entertainment Styles?

These are not about faking it or putting on a show.

Entertainment Styles are about unlocking the version of you that already exists—and amplifying it to match the camera.

Here’s the truth: you are not just one style.

You are all of these styles.

Go back and watch your most relaxed, unscripted videos—the ones where you were just being fully yourself. You’ll see them:

- When you get excited and your eyes light up—Excite.

- When you slow down and speak from your heart—Steady.

- When you crack a clever joke and smirk—Charm.

- When you lay out a plan like a boss—Lead.

The key isn’t picking one. It’s recognizing the ones that naturally show up, and learning how to use them intentionally when you film.

Let’s break them down:

🔹 Energetic Entertainment Styles

These styles are expressive, magnetic, and perfect for grabbing attention and keeping people engaged.

Amaze

- Think: Wonder, delight, playful curiosity.

- Body: Bouncy arms, animated face, expressive eyes.

- Voice: Mid-to-high pitch, fast pacing, lots of variation.

- Camera Vibe: Ted Lasso, 13 Going on 30, Dev Patel energy.

Excite

- Think: Contagious joy, bubbly energy.

- Body: Big movements, quick gestures, high energy.

- Voice: Rapid delivery, pitch that jumps, enthusiastic volume.

- Camera Vibe: Jimmy Fallon, Brooklyn 99.

Charm

- Think: Friendly, clever, relatable.

- Body: Relaxed but animated, expressive smiles.

- Voice: Mid pacing, warm tone, witty delivery.

- Camera Vibe: Ryan Reynolds, New Girl.

Perform

- Think: Theater-level storytelling.

- Body: Dramatic gestures, full use of face and hands.

- Voice: Purposeful shifts, volume variation, clear annunciation.

- Camera Vibe: Lin-Manuel Miranda, Broadway energy.

Impress

- Think: Polished, pro, seasoned authority.

- Body: Grounded stance, elegant movements.

- Voice: Mid-slow pacing, confident tone.

- Camera Vibe: Tony Robbins, masterclass presenter.

Roar

- Think: Commanding presence.

- Body: Strong posture, slow bold movements.

- Voice: Low pitch, power pauses, direct delivery.

- Camera Vibe: The Rock, Oprah.

🔹 Trust Entertainment Styles

These styles are steady, calming, and best used when you're talking about real-life pain, empathy, or complexity.

Fix

- Think: Clear, grounded, reliable.

- Body: Minimal but intentional movement.

- Voice: Matter-of-fact tone, consistent pacing.

- Camera Vibe: Trusted advisor energy.

Steady

- Think: Comforting, emotionally safe.

- Body: Gentle hand gestures, softened gaze.

- Voice: Warm tone, slower delivery.

- Camera Vibe: Brene Brown-style depth.

Mirror

- Think: Emotionally attuned.

- Body: Reflective facial expressions, mirroring audience emotion.

- Voice: Responsive tone, highly expressive delivery.

- Camera Vibe: Therapist meets empathetic best friend.

🔹 Authority Entertainment Styles

These styles help you lead, guide, and empower action.

Light

- Think: Visionary, energizing, possibility-focused.

- Body: Animated hands, expressive face, contagious passion.

- Voice: Mid-fast pace, excited but directed.

- Camera Vibe: Brendon Burchard, high-vibe marketing mentors.

Lead

- Think: Direct, no-nonsense.

- Body: Strong eye contact, grounded stance.

- Voice: Clear tone, firm volume, strategic pauses.

- Camera Vibe: Alex Hormozi, Ed Mylett.

Lift

- Think: Encourager, uplifter, cheerleader.

- Body: Inviting hand gestures, nodding, light smile.

- Voice: Supportive, optimistic, belief-building.

- Camera Vibe: Oprah’s tender moments, Ted Lasso’s optimism.

🧠 Model the Masters

One of the best ways to improve your on-camera presence is to find entertainers who share your natural styles—and start modeling their mannerisms.

- Watch how they use their hands

- How they smile or pause

- The way they shift tone or posture

You don’t need to copy them—you just need to let their presence inspire your own.

Start building your "style board" of performers, speakers, or even fictional characters that reflect how you show up at your best.

🎥 Review, Reflect, Repeat

Once you understand your entertainment styles, you’ll have a brand-new lens to use when reviewing your videos.

Ask yourself:

- Am I showing up as myself?

- Do I see my natural styles present?

- Are my hands, voice, and face in alignment with the message I’m sharing?

If not—no shame. Just hit re-record.

The camera doesn’t need perfection. It just needs the real, aligned, turned-up version of you.

Want help figuring out which styles show up when you’re at your best—and how to bring them forward every time you hit record?

Talk soon,

Keith Goeringer