VEO Optimization for Realtors & Loan Officers: How to Show Up in AI Search Results

Friday, June 13, 2025

🔍 VEO: Why You're Invisible to AI (and How to Fix It)

“SEO is dead. Long live VEO.”
— probably someone smarter than your average lead vendor

🤖 AI Changed the Game (While Most of the Industry Was Still Running Facebook Ads from 2016)

Your clients aren’t searching anymore.

They’re asking — inside AI tools like:

• Google SGE (Search Generative Experience)

• ChatGPT

• Bing Copilot

• Perplexity.ai

• Siri & Alexa

And if the AI doesn’t mention you in its answer?

You don’t exist.

This is called VEO — Visibility Engine Optimization.

It’s not about rankings.

It’s about relevance.

And showing up inside AI-generated answers, not blue links.

💥 Why VEO > SEO

SEO

​• Optimizes for keyword rankings

• Focuses on backlinks, metadata, H1 tags

• Built for bots

VEO

• Optimizes to be included in AI-generated answers

• Focuses on authority, mentions, and conversational content

• Built for AI assistants trying to be helpful

🧰 5-Part Checklist to Make Yourself AI-Visible

If you’re serious about showing up inside the new AI internet, here’s your playbook.

✅ 1. Fix Your Google Business Profile

AI tools pull a TON of info from here.

Do this:

• Claim and verify your profile

• Add services like “VA Loans,” “First-Time Buyer Agent,” etc.

• Upload at least 5 legit photos (bonus: a selfie with a client)

• Post at least 3 FAQs written like real human questions:

   • “Can I buy a house with zero down?”

   • “What’s the best loan for self-employed people?”

Pro Tip:

Use emojis in your Google Posts (yep, they stand out).

✅ 2. Write FAQ-Style Content

AI favors helpful, human content.

Create 5–10 short posts that answer real questions people ask you.

Keep it simple, direct, and formatted like this:

Q: Can I buy with a 620 credit score?

A: Yes, FHA loans allow it. But you'll want to factor in debt and reserves. DM me if you want the real numbers.

Where to post:

• Website/blog

• Skool posts

• Google Business updates

• Your email newsletter

• Instagram captions with carousels

✅ 3. Transcribe Your Videos

Bots can’t watch your videos. They read.

Do this:

• Use Descript or YouTube’s auto-transcript

• Add that transcript to the YouTube description or your website

• Rename your videos to sound like questions clients ask

Bad: “March Market Update Ep. 4”

​Good: “Should I wait to buy a house in 2025?”

✅ 4. Get Mentioned on Trusted Platforms

AI curates answers based on authority.

The more you're seen, the more you’re trusted.

Get mentioned or reviewed on:

• Zillow

• Yelp

• Realtor.com

• YouTube

• Podcasts

• Skool bio and community posts

• Any high-authority site that Google indexes

Bonus tip: Post testimonials as image+text combos. AI reads the image alt text AND the caption.

✅ 5. Use Conversational Language

This is not a term paper. It's content written for real humans.

Avoid this:

“Our comprehensive lending solutions provide best-in-class financial guidance…”

Write this:

“If you're overwhelmed by loan options, let’s talk. I’ll break it down in plain English.”

​AI tools are trained on real conversation—so talk like you would in a DM or voicemail.

🚨 Bonus Power Move: The VEO Loop

1.) Record a video answering a FAQ (under 60 seconds)

2.) Transcribe it (Descript or YouTube)

3.) Post the transcript + video to:

• Google Business Profile

• Your website

• YouTube Shorts

• Instagram/Skool

4.) Add hashtags, include your city or niche, and cross-link between platforms

One video = 5 AI signals.

This is compounding content at its finest.

🧠 Final Thought:

VEO isn’t the future.

It’s now.

If you’re not showing up when AI answers questions in your market, someone else is getting that lead.

Not because they’re better.

But because they’re visible.

👇 Action Steps:

✅ Fix your Google Business Profile today

✅ Write 3 FAQs and post them in Skool

✅ DM me “VEO” if you want the full cheat sheet + checklist

And if you’ve already done it?

Drop a link to your updated Google profile or FAQ post below — I’ll give it a quick audit.

Let’s make sure AI knows your name.

-Keith Goeringer

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