Friday, June 13, 2025
💥 Why VEO > SEO
SEO
• Optimizes for keyword rankings
• Focuses on backlinks, metadata, H1 tags
• Built for bots
VEO
• Optimizes to be included in AI-generated answers
• Focuses on authority, mentions, and conversational content
• Built for AI assistants trying to be helpful
🧰 5-Part Checklist to Make Yourself AI-Visible
If you’re serious about showing up inside the new AI internet, here’s your playbook.
✅ 1. Fix Your Google Business Profile
AI tools pull a TON of info from here.
Do this:
• Claim and verify your profile
• Add services like “VA Loans,” “First-Time Buyer Agent,” etc.
• Upload at least 5 legit photos (bonus: a selfie with a client)
• Post at least 3 FAQs written like real human questions:
• “Can I buy a house with zero down?”
• “What’s the best loan for self-employed people?”
Pro Tip:
Use emojis in your Google Posts (yep, they stand out).
✅ 2. Write FAQ-Style Content
AI favors helpful, human content.
Create 5–10 short posts that answer real questions people ask you.
Keep it simple, direct, and formatted like this:
Q: Can I buy with a 620 credit score?
A: Yes, FHA loans allow it. But you'll want to factor in debt and reserves. DM me if you want the real numbers.
Where to post:
• Website/blog
• Skool posts
• Google Business updates
• Your email newsletter
• Instagram captions with carousels
✅ 3. Transcribe Your Videos
Bots can’t watch your videos. They read.
Do this:
• Use Descript or YouTube’s auto-transcript
• Add that transcript to the YouTube description or your website
• Rename your videos to sound like questions clients ask
Bad: “March Market Update Ep. 4”
Good: “Should I wait to buy a house in 2025?”
✅ 4. Get Mentioned on Trusted Platforms
AI curates answers based on authority.
The more you're seen, the more you’re trusted.
Get mentioned or reviewed on:
• Zillow
• Yelp
• Realtor.com
• YouTube
• Podcasts
• Skool bio and community posts
• Any high-authority site that Google indexes
Bonus tip: Post testimonials as image+text combos. AI reads the image alt text AND the caption.
✅ 5. Use Conversational Language
This is not a term paper. It's content written for real humans.
Avoid this:
“Our comprehensive lending solutions provide best-in-class financial guidance…”
Write this:
“If you're overwhelmed by loan options, let’s talk. I’ll break it down in plain English.”
AI tools are trained on real conversation—so talk like you would in a DM or voicemail.
🚨 Bonus Power Move: The VEO Loop
1.) Record a video answering a FAQ (under 60 seconds)
2.) Transcribe it (Descript or YouTube)
3.) Post the transcript + video to:
• Google Business Profile
• Your website
• YouTube Shorts
• Instagram/Skool
4.) Add hashtags, include your city or niche, and cross-link between platforms
One video = 5 AI signals.
This is compounding content at its finest.
🧠 Final Thought:
VEO isn’t the future.
It’s now.
If you’re not showing up when AI answers questions in your market, someone else is getting that lead.
Not because they’re better.
But because they’re visible.
👇 Action Steps:
✅ Fix your Google Business Profile today
✅ Write 3 FAQs and post them in Skool
✅ DM me “VEO” if you want the full cheat sheet + checklist
And if you’ve already done it?
Drop a link to your updated Google profile or FAQ post below — I’ll give it a quick audit.
Let’s make sure AI knows your name.
-Keith Goeringer
📌 Want More?
Here are a few past newsletters you’ll want to keep in your swipe file:
📌 I Lost $47 Million in Mortgage Volume by Ignoring CRM Tags—Here’s How You Can Dodge That Bullet → Learn why CRM tagging is critical for business success.
📌 Forget Cameras and Crews… This AI Makes Video Magic in Minutes! → See how AI is revolutionizing video content creation.
📌 Master CONNECT: Build Authentic Referral Relationships with a Blackberry Twist → Unlock strategies for real referral relationships.
📌 Is Your Website Just Sitting There? Discover How to Make It Work for You! → Convert your website into a lead-gen machine.
📌 The Secret to Getting Clients to Pay What You’re Worth: How to Create an Offer They Can’t Resist → Craft offers that clients want to say yes to.
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