3 Secrets Nobody Tells You About Writing a Business Book

Relationship Building

Friday, May 16, 2025

3 Secrets to Writing a Book That Actually Works

(AKA: how to extract 15 years of knowledge without losing your mind)

Let’s get one thing straight:

Writing a book doesn’t just “organize your thoughts.”

It wrecks you—in the best way possible.

It forces you to dig up everything you thought you had figured out… and put it into actual words your audience can follow.

The kind you say out loud on Zoom calls, not behind a podium with a TED Talk clicker.

I thought I knew the CIRCLE Method inside and out.

Turns out?

I had a brilliant mess of ideas.

And over two years of writing, rewriting, and fighting to keep my own voice, I pulled out something better than I expected:

Clarity. Authority. And a playbook that’s already doubling production for the people using it.

🔥 Secret #1: Writing Forces You to Own Your Framework

You think you’ve got it nailed—until you try to write it down.

Writing made me:

- Make the implicit pieces of my method explicit

- Spot the holes in how I was teaching it

- Build a 90-day sprint plan so clear, anyone could use it and get results

Bonus realization?

You start using your framework more consistently after you write it.

Kind of wild, right?

Now I breathe the same thing I teach:

Connect → Invite → Relationships → Collaborate → Lead → Evolve.

(CIRCLE. Simple. Repeatable. Scalable.)

⚡ Secret #2: Kindle Publishing Is the Cheat Code

Everyone waits for the “perfect time” to publish.

Forget that.

Here’s the shortcut:

- Write it in Word

- Upload to Kindle

- Boom—live in 3 days

No publisher bottlenecks. No red tape.

You can edit it after it’s live. Like a beta launch for your brain.

And yes, I do have a publisher. But if they try to bleach out my voice or slap a bow on it for the masses?

I walk.

I didn’t write this to impress a New York Times reviewer.

I wrote it for the people who need the real stuff.

Dry humor. Direct advice. Frameworks that don’t need 17 steps and a PhD.

🎯 Secret #3: Your Book Becomes Your Best Marketing Weapon

Once I got the first version done?

I ran it through AI.

Pulled out every quote, every truth bomb, every “yep, that’s a post” line.

Now I’ve got:

- Social content for months

- Workshop slides

- Sales scripts

- Email sequences

- A vault of “say it once, use it everywhere” material

Write once. Repurpose forever.

So what now?

Let’s just say… something’s coming.

The book is real. It’s raw. It’s built for referral pros who are done chasing cold leads and want to finally build a system that compounds.

The print version?

In motion.

But I’m not saying any more than that.

(And if you’re the kind of person who reads between the lines… you know what to do.)

Let’s build a business that attracts (not chases),

 —Keith

Roll up your sleeves and start getting more referrals

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📚 Further Reading: Sharpen Your Referral Game

If you’re hungry for more, here are some hand-picked articles from Referral Boss that dive deeper into the strategies and mindset behind building a referral-driven business:

Click of the Links below:

- The Pain That Built a Referral Machine: How a Year of Hell Led to the Keithgo Circle Method
A raw look at the struggles that shaped the CIRCLE Method.

- Mastering the 'R' in CIRCLE - Part 2: Warm Outbound Calls (How to Win Prospects Without Feeling Pushy)
Tactical advice on building relationships without the sleaze.

- 7 AI Prompts That Make You Impossible to Replace as a Business Owner
Leverage AI to amplify your unique voice and value.

Dive in, take notes, and let’s keep building that referral engine.